Chloé L’Eau de Parfum Lumineuse- New Addition
Chloé L’Eau de Parfum Lumineuse – Authentic Femininity Captured
The next addition to the Chloé Signature brand, Chloé L’Eau de Parfum Lumineuse, which will be available in August 2023, is intended to express the real femininity and free-spirited essence of the Chloé lady. It is inspired by the idea of a freshly plucked rose that has been gilded by the sun’s rays.
Inspiration from a Sun-Bathed Gilded Rose
The new scent, like the whole range, revolves around the iconic rose, which is described as emitting an exceptional brightness similar to a beam of sunlight this time. The new scent is also described as ultra-feminine and sunny. The dazzling rose is blended with vanilla, which adds warmth and luminosity to the flowery notes. This combination produces balsamic and ambery undertones, increasing the rose’s beauty. The fragrance also includes jasmine sambac, which complements the sweet and flowery tones.
Perfumer Ane Ayo Takes a New and Innovative Approach
Ane Ayo, the perfumer behind the creation, sought to take a new and unique approach to the renowned Chloé Signature rose. Her objective was to discover new aspects and reveal a distinct element of the rose’s personality. She wanted to develop a scent that was true to the brand’s refinement while also offering a more sensuous and warm side to Chloé femininity.
Chloé L’Eau de Parfum Lumineuse Note
| Top Notes | Heart (Middle) Notes | Base Notes |
|---|---|---|
| Sambac jasmine | Rose | Vanilla |
| Amber |
Vegan and all-natural ingredients
The perfume is vegan, including just aroma ingredients of natural origin, alcohol, and water—no additional additives.
Elegant Packaging with Eco-Friendly Elements
Its trademark vintage-inspired glass bottle is complimented with a silver cap with a beige ribbon wrapped around the bottle’s neck and pink thread. The outside box is a luminous beige hue with silver embellishments. The container contains 25% recycled glass, and the ribbon is made entirely of recycled polyester.
Lucy Boynton, the Campaign’s Face
Lucy Boynton, an actress, is the campaign’s face.
Sizes of Bottles Available
The new scent will come in 50ml and 100ml bottles.
Wondering about the unique attributes that made Norell Perfume a potential contender as America’s first luxury designer fragrance? Discover the insights.
